Sales and Marketing Module
This module is designed for our client’s sales and marketing team. It includes three courses: marketing, E-marketing and Sales manager. The detailed descriptions of each course and the instruction delivery arrangement are as follow:
Course 1: Marketing
Upon completion of this hands-on course, students will be able to:
- Discuss contemporary marketing, its processes and practices
- Outline the role of marketing research, and consumer behavior
- Discuss strategic planning focusing on market segmentation and target markets, as well as planning at different organizational levels
- Focus on the marketing mix: The Product
- Focus on the marketing mix: Price
- Focus on the marketing mix: Channels of Distribution
- Understand integrated marketing communication-Advertising and Public Relations
- Understand emerging directions in marketing including online and Global Market opportunities
Contemporary Marketing
Marketing Environments
Marketing Research
Consumer Buying Behavior
Business-to-Business Marketing and Organizational Buying
Marketing Planning
Strategic Marketing Planning
Product Strategy
Product Management
Price Strategy and Determination
Price Management
Distribution Channels and Physical Distribution
Wholesaling and Retailing
Integrated Marketing Communications: Advertising
Direct Response and Interactive Communication
Marketing Communications: Sales Promotion, Personal Selling, Event Marketing and Sponsorships
Internet Marketing
Services and Not-for Profit Marketing
Global Marketing
Course 2: E-Marketing
This course teaches how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.
Upon completion of this hands-on course, students will be able to:
- Recall the history of E-marketing
- Identify ethical and legal issues with global e-marketing
- Compare Differentiation, and Positioning Strategies
- Identify different E-marketing management techniques
E-MARKETING IN CONTEXT
Past, Present, and Future
Strategic E-Marketing and Performance Metrics
The E-Marketing Plan
MARKETING ENVIRONMENT
Global E-Marketing 3.0
Ethical and Legal Issues
E-MARKETING STRATEGY
E-Marketing Research
Consumer Behavior Online
Segmentation, Targeting, Differentiation, and Positioning Strategies
E-MARKETING MANAGEMENT
Product: The Online Offer
Price: The Online Value
The Internet for Distribution
E-Marketing Communication: Owned Media
E-Marketing Communication: Paid Media
E-Marketing Communication: Earned Media
Customer Relationship Management
Course 3: Sales Manager
The goal of this course is to provide you with an interesting and valuable learning tool that will help you to become a skilled, knowledgeable, and professional sales manager.
Upon completion of this hands-on course, students will be able to:
- Identify product and industry background
- Describe the sales cycle
- Explain communication, professionalism and human relations as it relates to the sales manager
Product and Industry Background
Sales Cycles and Skills
Market Planning
Professionalism
Communication
Human Relations
Office Equipment