Marketing Course

Marketing Course

This course presents communication as integral to management strategy and as a critical component for success in the workplace. In this class, you will develop a foundation for designing effective messages, both written and oral, from concept to delivery. You will use a strategic communication model to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message.

 

Canadian Marketing in action – Pearson Prentice Hall

This course aims to develop students’ oral and written skills to communicate effectively in business contexts and contexts and academic pursuits in the area of business. Upon successful completion of this course, students will be able to:

  • Demonstrate an understanding of the basic principles of effective business communications
  • Assess your own speaking and writing message for clarity and content
  • Choose specific language as well as writing and speaking techniques that make communication more successful, as you speak and write.
  • Plan and write clear, concise, and correct business documents and papers that exhibit professional writing skills.
  • Write professional correspondence for specific purposes
  • Understand and effectively use non-verbal communication skills
  • Give effective oral presentations with and without the aid of multimedia
  • Understand team skills necessary for success in completing and communicating complex work
  1. EFFECTIVE COMMUNICATION IN BUSINESS:

Definition, characteristics, process, importance of communication in business, different kinds of communication, features of communication.

 

  1. THE PROCESS OF BUSINESS COMMUNICATION

Elements of communication, communication concepts. Non verbal Communication, process of preparing effective business messages, planning steps, basic organizational plans, beginnings and endings, composition of the message.

 

  1. EFFECTIVE COMMUNICATION PRINCIPLES:

Through styles: completeness, clarity, conciseness, correctness, concreteness, gestures: considerations, manners: courtesy, presentations and follow-up or feedback.

 

  1. BUSINESS LETTER:

Direct request, inquiries, claims and requests for adjustments, requests regarding routine business or public causes, invitations, orders, reservations, favourable replies, unsolicited favourable messages, request, sales letter, evaluating your achievements, market research, making preliminary career decisions, resume, job application letter.

 

  1. BUSINESS REPORT:

Meaning and classification of business reports, preparation before writing reports, main parts of the report, organization and outline of report body, visual aids, short reports, suggestions for short report, informational memorandum reports, analytical memorandum reports with graphs, informational and analytical report, formal report, working plans, prefatory parts: documentation and other notes, supplemental parts, presentation of the formal report.

 

  1. ORAL PRESENTATION AND USE OF MODERN ELECTRONIC GADGETS:

Oral presentations and successful listening, improving oral presentations, improving your listening.

Successful informative speaking, purpose of informative speaking. Analysis of audience. Organization and outline of the informative speech. Support for informative speeches, successful persuasive speaking.

Purpose of persuasive speaking. Audience analysis. Organization of the persuasive speeches. Successful business meetings. Meetings in business leadership responsibilities. Participant responsibilities. Methods of solving problems in meetings.