E-Commerce Course

E-Commerce Course

Students examine how the Internet is rapidly becoming one of the primary communication, marketing and commercial medium for businesses in almost every industry, and how managers can effectively use this tool to execute their organization’s strategic plans. Topics include an overview of electronic commerce; e-marketplaces including auctions and portals; online marketing and consumer behaviour; business-to-business e-commerce; e-government; e-learning; social networks; search engine maximization; e-commerce security; payment solutions and order fulfillment; e-commerce security; e-commerce strategy and global issues; legal, ethical and tax issues; and launching an e-commerce business.

E-Commerce Concepts, Illustrated Introductory – Course Technology

Upon successful completion of this course, students will be able to:

 

  • Outline a basic model of the Internet technology infrastructure
  • Assess E-Commerce strategies and applications, including online marketing, E-Government, E-Learning and global E-Commerce
  • Discuss the significance of Web 2.0 content and social networks in E-Commerce
  • Differentiate electronic marketplaces and give examples of E-tailing products and services
  • Compare B2B and B2C E-Commerce strategies, including market segmentation
  • Categorize advantages and disadvantages of different online payment options
  • Discuss common legal, ethical and tax issues in E-Commerce
  • Use the knowledge of online security issues to assess existing websites

Use the knowledge of the major E-Commerce revenue models to evaluate existing websites

  1. INTRODUCTION
  • Course Introduction
  • Development of E-Commerce

 

  1. E-COMMERCE BUSINESS MODELS
  • Business Models in general
  • B2C Business Models
  • B2B Business Models
  • Other Business Models
  • E-Learning and Commercialization

 

  1. TECHNOLOGY INFRASTRUCTURE
  • Internet and TCP/IP
  • Web for E-Commerce
  • Building E-Commerce Web Sites
  • Internet Security
  • E-Commerce Payment Systems
  • Front-End Design & Web Development

 

  1. BUSINESS CONCEPTS AND SOCIAL ISSUES
  • E-Commerce Marketing Concepts
  • Design Thinking

Ethical Issues and Privacy